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MEGA Magazine 20th Anniversary Issue

MEGA Magazine 20th Anniversary Issue

Comments (32)

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Roy Eugene Boggs February 17, 2012 02:32 AM

An observation regarding the Philippine Star article on your 20 years of publishing: The text below the Wilma Doesnt cover suggested that the cultural preference of Filipinos for pale-skinned, Caucasian-featured women (mestiza) as the standard of beauty has, since the time of that break-through cover, become a thing of the past. You cannot be serious. As a dark-skinned African American male I can assure you that the Filipino (and Asian in general to be fair) adoration of whiteness is alive and prospering as anyone who has looked at a local cosmetics store shelf, or television show or locally-produced motion picture or billboard will attest. I always found it curious that Rep. Lucy Torres-Gomez (the whitest woman on Earth, paler than an albino Swede on New Year's Eve, and, hence, a "true" Filipina beauty) was paired with Wilma Doesnt on The Sweet Life. I suspected it was to highlight the mestiza beauty standard even more by contrasting it with Wilma's looks. Am I overly sensitive? Culturally obtuse? Maybe, but I think otherwise. If I've got it all wrong, explain the government's international travel policy for Filipinos that openly discriminates against dark-skinned, "provincial-looking" prospective Filipinos seeking to fly abroad. TWDB (traveling while dark-brown) can, the same Philippine Star and other papers have reported, result in being refused permission to travel abroad even one going abroad consistent with the entry requirements of the country to which one has a ticket. I understand that the policy is supposed to "protect" poor Filipinos from becoming victims of drug and sex traffickers, but it is imposed with no advance notice to the public so people with legitimate travel agendas may hurt badly with travel expense loses, not to mention the personal public humiliation. Meanwhile, if one is "fair" enough, and European-looking, one can leave the country with no questions asked even if one is a prime suspect in one's own brother's murder. Why hasn't a mainstream US commercial film with big US ticket sales (usually a lock for RP distribution no matter how awful the film is otherwise) entitled The Help (which also happens to have received lots of end-of-the-year artistic awards and even Oscar nominations) had no distribution in this country, movie that came out last US summer (July or August)? Well, I think it has no box office appeal here because it is a movie about dark-brown-skinned, African American maids struggling to make a living and survive in the apartheid-like environment of the Southern States of the US in the early 1960s. It also has no sappy romantic coupling, no horror, no significant on-screen violence or explosions, no CGI effects, no stupid, "buddy" comedy. All those "deficiencies" spell box office poison here I understand, but way out in front is that the major protagonists of the film are women who simply are not proper movies stars by Filipino standards, not EVER, though there are literally millions of women in this country with similar lives who look more like the Mississippi maids in The Help than their kababayans Lucy Torres-Gomez, or the Barrettos, or Juday, all unquestionably beautiful, but not the only way a woman can be so. It tickles me to hear Filipinos noting how their standards are "broadening" as evidenced by the beauty contest and post-contest success of Venus Raj who is invariably described as exotically "dusky" (thanks to her Indian heritage on her father's side) though she's barely a shade darker than the typical European-mixed mestizas such as Angelica Panganiman or the Curtis-Smith sisters. Just so I am clear: The plight of dark-skinned women is hardly much better in the US. Media careers in front of the camera are rare for brown-skinned or darker women: in television news and public affairs, television and movie acting, and so forth. Oprah is the exception that proves the rule. All I can do is thank heaven for Northern Europe. Those are the only people on Earth pretty much, who, having little melanin in their skin, long to have more. All other people with melanin (and, hence, color in their skin) want less, and go to amazing lengths (scouring, peeling, surgery, slapping on lotions) to get lighter. The Europeans, refreshingly for a guy like me, and even more so for my sisters, actually find dark-skinned folk attractive. These contrasting cultural norms about complexion are central to my fears that this "Asian Century" will only result in a harsher, less-welcoming environment for dark-skinned people around the world from from the beleagured Aeta here to indigenous Australians, indigenous North and South Americans, and people like me of sub-Saharan, African descent throughout Africa, Europe and the New World. Yours sincerely, Roy Eugene Boggs, Jr., retired American lawyer, Makati resident

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Carter Davis February 20, 2012 08:49 PM

Looks like you've been working in the fashion and showbiz industry for a long time(yes, I'm being condescending). You are overly analytical and you just wasted a whole lot of "writing space". Work backstage at a fashion show, listen in to what designers, stylists, and even models talk about. And then get back to what you wrote. You, sir, are just a bitter, bitter man who's heard way to many black comments thrown at you. The world is not always about what you see from your perspective. It's about learning from other people's experiences also. You make me sick...

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Rhenz February 9, 2012 02:14 PM

Congratulations to MEGA magazine for their 20th anniversary. Ang Ganda ng concept ng anniversary cover, three generations of brightest stars of today. Sharon Cuneta icon of 80's, Judy Ann Santos icon of 90's, and Kim Chiu icon of millennium. Superb idea. More power and God bless always.

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Natural Beauty February 2, 2012 04:58 PM

It's really sad the way excessive retouching has become pervasive in our society! This is really disgusting because these celebrities don't look anywhere near this good...especially Ms. Cuneta!

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Gareth February 2, 2012 05:28 PM

Here we go again. There is always someone who bashes without justification. Wait for the BTS of the cover shoot. It's easy to judge a person with just using a fake name but never really did consider using his or her brains.

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ritch February 2, 2012 01:45 PM

kim chiu is freakin gorgeous!! hands down..

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River February 2, 2012 12:02 PM

Ganda ni Sharon. She's so classy and looks so young for her age.

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jane February 2, 2012 11:11 AM

kim chiu model na model oh. c juday namn prang wlang anak, c mega tumi 20yrs.old congrats mega magazine:))hapi 20th anniversary!!

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Maria February 2, 2012 10:57 AM

Congrats Mega! among the three covers I loved most Juday's cover seeing her transform and evolve in her generation . She is stunning in this cover shoot. You did a great job! More power to Mega! :)

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fille February 2, 2012 08:19 AM

omg!! i like d 3 covers, especially KIM CHIU!! congrats mega mag!!

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Jeman Villanueva February 2, 2012 03:04 AM

I love the Juday cover! Congrats MEGA! Sharing my blog post: http://orangemagazinetv.com/2012/mega-magazine-20th-anniversary-issue-features-sharon-juday-kim-chiu/

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Carlala February 1, 2012 08:53 PM

Fab!!! I love all three covers. Sharon, Juday and Kim look gorgeous.

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Pamy February 1, 2012 08:11 PM

Judy Ann's cover is gorgeous

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Pamy February 1, 2012 08:07 PM

Kimberly is amazingly beautiful

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Gene Albarillo February 1, 2012 07:05 PM

Sharon is a cut above the rest, she transcends time, physical beauty and starpower! Payat man sya o mataba, di matatawaran ang galing at kinang ng Megastar!, She's without equal, other stars would just die catching up. Only Sharon could claim na kahit ano pa man ang weight nya, di yun hadlang para mahalin pa rin sya ng fans nya at ng general public! Some loud-mouthed may fault her for her weight, but that's because some are still narrow-minded; stereo-typing stars to a particular silhouette, when in fact, plus-sized women could be beautiful too!

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jenny February 1, 2012 06:48 PM

wow. all of them are gorgeous. but i like judy ann most ;p

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heidi February 1, 2012 04:51 PM

kimmy ang gnda mo tlga

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enzo February 1, 2012 04:37 PM

juday looks great!

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kaloka February 1, 2012 04:27 PM

I love the Juday cover...period. http://kaloka.livejournal.com

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Seven Barretto February 1, 2012 04:22 PM

It's a humbling experience to be part of this together with two of the best photographers in this industry. thanks Mega! ♥

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JAGGY February 1, 2012 04:13 PM

Awesome!Question, kailan po kinunan ang kay Miss Sharon? Too good to be true...Masyado sya skinny...

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Gene Albarillo February 1, 2012 06:25 PM

HIndi sya "masyado skinny" to quote from your comment! Skinny means payat like Kim Chiu, please check your choice of words, dinagdagan mo pa masyado. She's still plump, dinaan lang sa print and background to somehow camouflage her bigness. People will never really understand how it's like in photoshoots of magazine covers down to the retouching and printing. Mahilig talaga tayong mang-puna, when in fact her weight is a given and that being a plus-size woman could be beautiful too! May debate pa ba dun?

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Jovita February 6, 2012 10:37 PM

What a beautiful answer , it only shows how intelligent person you are and an educated one. Kse for me the only people who downgrade other people are a low class and no education at all . Sharon is always sharon ,will never fade , always the classy and sophisticated woman in the film and singing industry.

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edith February 1, 2012 04:07 PM

kim is gorgeous...

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Reese February 1, 2012 03:57 PM

Juday looks gorgeous! I like her cover the most. I hope you will feature the gorgeous Marian Rivera soon

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Cat February 1, 2012 03:56 PM

Hands down, MEGA! Great job! :)

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The Bag Hag February 1, 2012 03:03 PM

CONGRATULATIONS! All three covers are FANTASTIC!!

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Denise February 1, 2012 03:02 PM

Congratulations to Mega magazine and Mega publishing group for two decades of passion, integrity, excellence and inspiration. Cheers! :) http://ekaiineuphoria.com

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lili February 1, 2012 02:29 PM

judy ann is sooooo beautiful!!!!!!!!!!!

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1time1986 February 1, 2012 02:28 PM

Three superstars in their own generations!

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james February 2, 2012 11:14 AM

correct!! they're all gorgeous!! ganda ni kim chiu

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freckles February 2, 2012 02:28 PM

they're all gorgeous!! Kim is so beautiful and sexy!!!

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What's Inside

MEGA Magazine proudly presents its 20th Anniversary Issue, with three incredible covers starring Kim Chiu, Judy Ann Santos, and Sharon Cuneta!

This February, as MEGA celebrates two decades of prestige publishing, we bring you an issue packed from cover to cover with stories and insights from MEGA’s past, told by the magazine insiders, former editors, creative directors, photographers and celebrities that we’ve worked with through the years.

Print Is Not Dead. This month marks a new chapter for MEGA Magazine, as we expand into bigger and better media platforms, going online and venturing into television, creating an even greater media brand for MEGA readers to enjoy. 

Inside this issue get the scoop behind our three iconic cover stars, as Kim, Judy Ann, and Sharon share their stories of how they began, how they’ve transformed, and what their plans are for the future.

Finally, find out which collections we’ve chosen from the Spring/Summer 2012 runway shows in our Best in Show section, where we count down the hottest, most exciting designer collections to hit the summer season.

See all three fabulous covers below!

Kim Chiu wears an asymmetrical animal print romper by Eric Delos Santos, stone bracelet by Accessory Lab, and nude platform pumps by Aldo

Photography | Seven Barretto

Art Direction | Suki Salvadorand Mica Santos

Hair | Janet De Rama

Makeup | Jigs Mayuga for MAC Cosmetics

Styling | Angela Alarcon and Miel Villamor

Judy Ann Santos wears a taupe leaf print dress (worn as top) by Ivarluski Aseron, animal print maxi dress (worn as skirt) by Roel Rosal, and gold amulet necklace and amber gold ring by Cru,

Photography | Mark Nicdao

Art Direction | Suki Salvador and Mica Santos

Hair | Jing Monis

Makeup | Juan Sarte

Styling | Angela Alarcon and Miel Villamor

Sharon Cuneta wears a sheer and graphic printed gown by Martin Bautista, and earrings, cuff, and ring by Joanique

Photography | Jun De Leon

Art Direction | Suki Salvador and Mica Santos

Hair | Beyonce

Makeup | Juan Sarte

Styling | Angela Alarcon and Miel Villamor

Other Issues